Janine Chamley
Founder & Chief Retail Strategist at Pitchfork
Pitchfork is an FMCG Consultancy for ambitious emerging brands that need tools & support to smash their goals.
Working for the last 25 years in FMCG & Foodservice industries, Janine has launched over 100 new SKUs, led 10 year global innovation plans and worked with leading creative and design agencies across NZ and USA. She’s worked with a huge range of retailers & wholesaler including Countdown, Foodstuffs, The Warehouse, Chemist Warehouse, Bidfood, and Costco (USA).
She’s delivered an 8 figure launch into USA with a new brand (packaging, design and positioning); launched a new online sales channel from $0 to $3m in 3 years; driven a tired existing segment over 600% YOY growth through refreshing product and advertising; and launched NZ’s fastest growing period brand (and this is just the last 5 years).
Janine has a giant toolbox of practical, action based tools to help small business learn the inside ropes of FMCG industry.
Laura Feaveayear
Founder and Creative Director at Creative Jam
Specialising in FMCG brands and packaging for over 12 years, Creative Jam is go-to design studio for brands needing a magic touch.
Laura has developed and designed many well-known award-winning retail brands such as Dose & Co, Just Fresh Co, Frula Beauty and more. With experience working for large corporates here and abroad you will find her designs in Foodstuffs, Woolworths, Costco, Whole Foods, Aldi, Coles, Amazon and more.
She is known to stand staring at supermarket shelves for hours thinking about packaging!
Over the years I have worked with many SME food brands and seen so many do well because they were willing to learn and go with the flow.
It gives me great pride to help develop the next generation of outstanding food producers and guide them to beautiful well-considered brands that grab attention and tell a story.
www.creativejam.co.nz